Simple, transparent pricing
Start free with GTM templates. Upgrade when you need server-side tracking, CAPI destinations, and more.
Basic
For small businesses
1
Stores
20K
Events
- 20K events/month
- 1 store
- 2 destinations
- Email support
Standard
For growing businesses
3
Stores
100K
Events
- 100K events/month
- 3 stores
- Unlimited destinations
- Priority support
Pro
For large teams
10
Stores
500K
Events
- 500K events/month
- 10 stores
- Unlimited destinations
- Dedicated support
- API access
Free
Included freeStart tracking events with no cost. Upgrade when you need more.
Frequently asked questions
Can I change plans later?
Yes. You can upgrade or downgrade at any time. Changes take effect immediately and billing is prorated.
What happens when I exceed my event limit?
Events are still collected but delivery to destinations pauses until the next billing cycle or you upgrade your plan.
What payment methods do you accept?
We accept all major credit cards through Paddle. Invoices are available for annual plans.
Is there a free trial?
All monthly plans include a 7-day free trial. Your first payment is charged after the trial ends. GTM Starter is a one-time purchase with no refund, but we offer a live preview so you can see the container working before you buy.