Google Tag Manager Templates

GTM Templates

Pre-built GTM container packages for e-commerce platforms and free community helper templates. No CDN required, all code lives inside the container JSON.

OVERVIEW

Two Template Categories

Dnomia GTM Templates are divided into two categories: platform-specific container packages and free community helper templates.

Container Packages

Full GTM container JSON files with ready-made tracking code for each e-commerce platform. Includes DataLayer configuration, tags, triggers and variables. Import directly into GTM.

Helper Templates

Individual tag and variable templates for client-side and server-side GTM. Free and available via GTM Community Gallery.

CONTAINER PACKAGES

E-commerce Platform Containers

Each container package includes platform-specific tracking code embedded in the GTM container JSON. No CDN or external script loading required.

Ticimax

Full container package for Ticimax e-commerce platform. Automatically captures DataLayer events pushed by Ticimax and forwards them to configured destinations.

Supported Events

purchaseadd_to_cartview_itembegin_checkoutview_item_listsearch

Included Tags

GA4Google AdsMeta PixelTikTok Pixel

IdeaSoft

Full container package for IdeaSoft platform. Handles IdeaSoft's custom DataLayer format with correct variable mappings and event naming.

Supported Events

purchaseadd_to_cartview_itembegin_checkoutview_item_list

Included Tags

GA4Google AdsMeta Pixel

T-Soft

Full container package for T-Soft platform. Adapts to T-Soft's event naming conventions and DataLayer structure.

Supported Events

purchaseadd_to_cartview_itembegin_checkout

Included Tags

GA4Google AdsMeta Pixel

HELPER TEMPLATES

Community Templates

Free client-side and server-side GTM templates available via Community Gallery. Use alongside container packages or independently.

Client-side Templates

Template

Type

Description

GA4 Config

Tag

GA4 configuration tagFree

Google Ads Conversion

Tag

Conversion tracking tagFree

Meta Pixel

Tag

Meta/Facebook pixel event tagFree

Consent Mode

Tag

Consent mode v2 signalsFree

DataLayer Helper

Variable

Custom DataLayer variable extractionFree

Server-side Templates

Template

Type

Description

Meta CAPI

Client + Tag

Server-side Meta Conversions APIFree

Google Ads Enhanced

Tag

Enhanced Conversions via sGTMFree

TikTok Events API

Tag

Server-side TikTok event forwardingFree

Webhook Forwarder

Tag

Forward events to custom webhookFree

EVENTS & PARAMETERS

Supported Events & Parameters

Events and parameters available across ad platforms in GTM Template container packages.

Event Mapping Across Platforms

Event	GA4	Google Ads	Meta	TikTok
purchase	purchase	conversion	Purchase	CompletePayment
add_to_cart	add_to_cart	-	AddToCart	AddToCart
view_item	view_item	-	ViewContent	ViewContent
begin_checkout	begin_checkout	-	InitiateCheckout	InitiateCheckout
search	search	-	Search	Search

Event Parameters

Parameter

Description

transaction_id

Order ID

value

Order total

currency

Currency code (TRY, USD)

items[]

Product array

items[].item_id

Product SKU

items[].item_name

Product name

items[].price

Unit price

items[].quantity

Quantity

SETUP

Container Import Guide

Import a Dnomia container package into your GTM workspace. No code or CDN integration needed.

Download the container JSON file for your platform from the Dnomia dashboard

Open Google Tag Manager and navigate to Admin > Import Container

Choose your target workspace (new or existing)

Select 'Merge' to add alongside existing tags, or 'Overwrite' for a clean setup

Review the imported tags, triggers and variables

Use GTM Preview mode to test events on your site

Publish the container when everything looks correct

Container JSON Structure

{
  "exportFormatVersion": 2,
  "containerVersion": {
    "tag": [{
      "type": "html",
      "name": "Dnomia E-commerce Tracking",
      "parameter": [{
        "type": "template",
        "key": "html",
        "value": "<script>/* platform-specific tracking */</script>"
      }]
    }],
    "trigger": [{ "type": "customEvent", "name": "purchase" }],
    "variable": [{ "type": "v", "name": "DL - ecommerce" }]
  }
}

TROUBLESHOOTING

Common Issues

Events not firing after import

Open GTM Preview mode and navigate your site. Check that DataLayer events are being pushed by the platform. Verify trigger configurations match the exact event names used by your platform.

Wrong data in events

Each platform uses different DataLayer variable paths. Use the DataLayer inspector in GTM Preview to verify actual values. Check that variable names in tags match your platform's DataLayer structure.

Container import conflicts

When importing into an existing container, use 'Merge' mode and rename conflicting tags. Review all imported items before publishing to avoid overwriting existing configurations.