PINTEREST

Pinterest CAPI Integration

Send server-side conversion events to Pinterest for shopping campaign optimization.

Overview

Pinterest Conversions API enables server-side event tracking for Pinterest Ads. Scout sends conversion events directly to Pinterest for improved attribution, especially for shopping and catalog campaigns.

Scout captures events and Pinterest click identifiers (_epik cookie), hashes user data, and sends conversion events to Pinterest API. Events are deduplicated with the Pinterest Tag.

Requirements

1
Pinterest Ad Account ID
2
Conversions API Access Token (Pinterest Business > Conversions)
3
A store with Scout active

Event Mapping

Scout events are transformed to Pinterest standard events:

Scout Event
Pinterest Event
Purchase
checkout
AddToCart
add_to_cart
ViewContent
page_visit
Search
search
Signup
signup

Click ID Tracking

Scout captures the _epik cookie value set by Pinterest and includes it with conversion events for click-to-conversion attribution.

Data Processing

Scout hashes email and phone using SHA-256 before sending to Pinterest. External ID can be included for cross-device matching.

Troubleshooting

Events not appearing in Pinterest Ads Manager

Check access token permissions. Verify conversion events are enabled. Events may take a few hours to appear in reports.

Duplicate events from Tag and CAPI

Scout sends event_id for deduplication. Ensure Pinterest Tag and CAPI use the same event identifier.