TikTok Events API Integration
Send server-side events to TikTok for improved ad measurement and campaign optimization.
Overview
TikTok Events API enables server-to-server event transmission for TikTok Ads attribution. Scout sends conversion events directly to TikTok, improving measurement accuracy beyond browser-based pixel tracking.
Scout captures events and TikTok click identifiers (ttclid), hashes user data, and sends events to TikTok Events API. Events are deduplicated using event_id matching with the TikTok Pixel.
Requirements
Event Mapping
Scout events are transformed to TikTok standard events:
Click ID Tracking
Scout automatically captures ttclid from landing page URLs and stores it in the user session. This enables click-to-conversion attribution for TikTok Ads campaigns.
Data Processing
Scout hashes email and phone using SHA-256 before sending to TikTok. IP address and user agent are forwarded for advanced matching.
Troubleshooting
Events not appearing in TikTok Events Manager
Check access token permissions. Use TikTok Test Events tool to verify. Events may take a few minutes to appear.
Low match rate
Include email or phone with events for higher match rates. ttclid provides the best attribution accuracy.