TWITTER/X

Twitter (X) Ads Integration

Send server-side conversion events to Twitter Ads via Conversions API.

Overview

Twitter (X) Conversions API enables server-side event tracking for Twitter Ads. Scout sends conversion events directly to Twitter for improved attribution and measurement.

Scout captures events and Twitter click identifiers (twclid), processes user data, and sends conversion events to Twitter CAPI. This complements browser-side tracking for better measurement.

Requirements

1
Twitter Pixel ID
2
Conversions API credentials (Twitter Ads Manager > Events Manager)
3
A store with Scout active

Event Mapping

Scout events are mapped to Twitter conversion events:

Scout Event
Twitter Event
Purchase
Purchase
AddToCart
AddToCart
ViewContent
PageView
Signup
SignUp
Lead
Lead

Click ID Tracking

Scout captures twclid from URL parameters and associates it with user sessions for click-to-conversion attribution.

Data Processing

Scout hashes email and phone using SHA-256 before sending to Twitter. Enhanced matching improves conversion attribution accuracy.

Troubleshooting

Events not appearing in Twitter Events Manager

Verify API credentials and pixel ID. Check that conversion events are enabled in Twitter Ads Manager.